Genel

12Eyl 2015

Problem The world’s best selling spark plug manufacturer NGK needed a local sales strategy for Turkey as there was the belief of NGK only produced spark plugs for far eastern vehicles, thus giving him the place of second brand on this market. Solution We conducted thorough field work for the brand. The reasons, why the […]

12Eyl 2015

On the internet security market there are big competitors and standing out in that competition is really hard. The brand needs a story to tell and a reason to be preferred. Being a Turkish brand on a US dominated market isn’t well perceived in general. Solution We created a domestic and international brand strategy for […]

12Eyl 2015

Problem The leader in the industrial kitchen sector İnoksan wanted to change some things to adapt to the changing market conditions to be in a better position. Even though they are the leader in their sector, it was necessary to differentiate from the competition to sustain the price difference. As an expensive brand, İnoksan needed […]

12Eyl 2015

The brand scent is one of the most important key pieces of some brands. The brands which have a smell, which have a closed area… You know that nobody likes to change their perfume easily. They not only like the scent but also want to identify themselves with it. They want to own the fragrance. […]

12Eyl 2015

How we solved BOSCH brand case? Problem We brought the brand inspection consulting (Goodaudit) project to life for BOSCH who is invented for life. The problem was that the carpenters hesitated to prefer BOSCH and we did not know how to deal with this. Solution To find out according to what the users prefer the […]