On the internet security market there are big competitors and standing out in that competition is really hard. The brand needs a story to tell and a reason to be preferred. Being a Turkish brand on a US dominated market isn’t well perceived in general.
We created a domestic and international brand strategy for Labris which is approx. doubling its size every year. Our “Close Protection” positioning for the brand caused a lot of interest in the sector. Turkey’s first DDoS prevention (against the infamous Anonymous attack) device was created by Labris. And we named it (HARPP DDoS Mitigator). We worked as their marketing department for a year.
Labris broke free from their ambiguous strategy. As necessary for “Close Protection” the customer access was improved. The HARPP brand influenced the sector in 2014. The brand is featured in the Deloitte Technology Fast 50 list for two years.